Overview

Digiday Video Awards | December 12, 2011 | New York

The DVA's - The 2011 Digiday Video Awards honors overall excellence and breakthrough achievement in video media, marketing and advertising. The DVA's are presented by Digiday, and the hosts of Digiday Video and Digiday Video Upfront conferences which includes hundreds of leading video media and marketing experts, journalists, insiders, brand execs, publishers, and mobile technology visionaries.

 

 

Best Campaign - Consumer 

WINNER: Mediavest / Visionaire  360i / Mattel / Hot Wheels

DECA / KraftOne MediaVest Digitas / Her Say

DesignKitchen / HP webOS

Best Creative - Interactive  

WINNER: DreamWorks Animation / The Visionaire Group / Kung Fu Panda 2 YouTube Brand Channel

Nestle / Ogilvy & Mather / Wonka Chocolate

The Video Network / Razorfish / The Video Jukebox by The Video Network

Best Branded Entertainment Video 

WINNER: Break Media / Fox Home Entertainment, Fight Club Spoof

Pereira & O’Dell / LEGO

Body Glove 

 

Best In Stream (pre-roll, mid roll, post roll, overlay)   

WINNER: Eyeview / TargetCast tcm / Hotels.com  

CBS Interactive / Panache / Toshiba

AdoTube / MediaVest Worldwide / Tide  

 

Best Creative    

WINNER: CraveOnline / Universal McCann / Resident Evil: Afterlife 3D

Pereira & O’Dell / LEGO

Doremus / Corning “A Day Made of Glass”

 

Best Branded Video Web Series    

WINNER: Alloy Digital / Puma

Kmart / Madres y Comadres

Alloy Digital / Macy’s “Wendy” Web Series 

 

Best Video Destination - Branded   

WINNER: Macy's Merchandising Group / INC International Concepts Editor at Large, Fall 2011

Bradley and Montgomery (BaM) / Microsoft’s Internet Explorer (IE0 Mike Tompkins Launch Video 

DECA / KraftOne MediaVest Digitas / Her Say, Kraft Jello Temptations

 

Best Original Scripted Show/ Series     

WINNER: Pereira & O'Dell / Intel + Toshiba  

Digital Broadcasting Group / The Confession 

Vuguru / The Booth at The End

 

Best Original Non-Scripted Video Show/Series

WINNER: CBS.com /  “Around the World for Free”

Fishbowl Worldwide Media / Yahoo!

Vuguru / “Don’t Ask, Don’t Tell”

 

Best Video Distribution/ Syndication Platform  

WINNER: Ooyala / Horn Group / Ooyala Everywhere with Personal Playback

 

Best Buying and Selling Platform  

WINNER: Adap.tv 

Open X / Epipheo

SpotXchange / SpotMarket RTB Solution

 

Best Video Ad Network 

WINNER: Tremor Video

TidalTV

TubeMogul

 

Best Mobile Video Technology - Advertising  

WINNER: Limelight Networks / Limelight REACH Interactive 

Best Video Technology Innovation  

WINNER: Eyeview

TidalTV

Innovid

 

Best In Banner Video  

WINNER: CraveOnline / MEC Global for Paramount Home Entertainment / Transformers 3: Dark of the Moon

Norwegian Cruise Line / The Martin Agency

PointRoll / Disney Pictures / Pirates of the Caribbean: On Stranger Tides

 
Best Video Sponsorship  

WINNER: CraveOnline / Wieden + Kennedy / Heat / The EA MMA Fighter Exchange

WWE / Digitas / TPN / Kmart

Metacafe Entertainment Network/ Optimedia Seattle / T-Mobile, Samsung Galaxy S 4G

 

Best Campaign - B to B    

WINNER: Doremus / Corning "A Day Made of Glass"

Firstborn and Rodgers Townsend / The Hartford 

TubeMogul / Symantec Cloud

 

Best Mobile Video Advertising  

WINNER: Medialets / TBWAChaitDay LA, The Daily, Medialets / Pepsi MAX

AdColony / Moxie Interactive / 20th Century Fox "Rise of the Planet of the Apes"

 
Best Social Video Advertising  

WINNER: Pereira & O'Dell / Intel + Toshiba

Ogilvy Entertainment / DECA / Mindshare / Weber Shandwick / Ragu, Mom's The Word on Dinner 

 

Best Viral Video Advertising

WINNER: Doremus / Corning "A Day Made of Glass"

 
Cross Video Offline to Online Campaign   

WINNER: CraveOnline / Wieden + Kennedy / Heat / The EA MMA Fighter Exchange

 

Best Video Destination - Information     

WINNER: CBS.com

Scripps Networks Interactive / HGTVRemodels

HealthGuru Media, Inc.

 
Best Video Destination - Entertainment

WINNER: CBS Interactive / TV.com 

Definition 6 / HBO: True Blood IMMORTALIZE YOURSELF Facebook App 

WatchMojo

 

Best Video Ad Server

WINNER: Liverail

 

The Best in Show

WINNER: Pereira & O'Dell / Intel + Toshiba

 

The DVA Awards has multiple categories to choose from that are listed below. We developed categories that best fit the growing business of digital video advertising, branded content, entertainment, and technology that will fit the ongoing efforts out in the field. There can be overlap in some of the categories and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered in multiple categories. If work is entered in multiple categories, it may win multiple times.

CATEGORIES FOR THE 2011 DIGIDAY VIDEO AWARDS - THE DVA'S
 

Best Video Advertising:

• Best In Banner Video

• Best In Stream (pre-roll, mid roll, post roll, overlay)

• Best Sponsorship

• Best Campaign - Consumer

• Best Campaign - B to B

• Best Creative - Interactive

• Best Creative

• Best Mobile Video Advertising

• Best Social Video Advertising

• Best Viral Video Advertising

• Cross Video Offline to Online Campaign

Best Video Content

• Best Branded Video Web Series

• Best Branded Entertainment Video

• Best User Generated Video for a Brand

• Best Video Destination - Branded

• Best Original Scripted Show/ Series

• Best Original Non-Scripted Video Show/Series

• Best Video Destination - Information

• Best Video Destination - Entertainment

• Best Video Destination - Kids

Best Video Technology

• Best Video Ad Server

• Best Video Distribution/ Syndication Platform

• Best Buying and Selling Platform

• Best Video Ad Network

• Best Mobile Video Technology - Advertising

• Best Mobile Video Technology - Content Delivery

• Best Video Technology Innovation