The 2013 Digiday Video Awards honors overall excellence and breakthrough achievement in video media, marketing and advertising. The DVAs are presented by Digiday, the host of the Digiday Video Upfront Breakfast which includes hundreds of leading video media and marketing experts, journalists, insiders, brand execs, publishers, and mobile technology visionaries.
Best Video Campaign -- Consumer
A digital video branding campaign with a purpose to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, product or service.
Best Video Creative
Best video creative execution(s) with a purpose to engage a consumer or user to build a relationship with a brand, product or service.
Cross Video Offline to Online Campaign
Best branded or direct response video campaign with a purpose to use offline creative and online video creative to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, or sell a product or service.
Best Video Destination - Entertainment
Best branded video content destination with a purpose to entertain consumers.
Best Video Ad Network
The best existing, new or improved video ad network platform for advertisers and publishers. The network can include one or more of the following video platforms: online, social, mobile, email, out-of-home, or other video platforms.Categories
Best In Banner Video Ad
Best In Stream (pre-roll, mid roll, post roll, overlay) Video Ad
Best Video Campaign – Consumer
Best Video Campaign – B to B
Best Video Creative
Best Mobile Video Advertising
Best Social Video Advertising
Best Cross Video Offline to Online Campaign
Best Branded Video Web Series
Best Branded Entertainment Video
Best Video Destination – Branded
Best Video Destination – Information
Best Video Destination – Entertainment
Best Original Video Scripted Show/ Series
Best Original Video Non-Scripted Video Show/Series
Best Video Distribution/ Syndication Platform
Best Video Ad Network
Best Video Technology Innovation
2012 Judging Committee
- Frank Besteiro, head of business development and partnerships at AOL On
- Aubrey Flynn, brand content director for Ciroc Ultra Premium Vodka
- Paul Kontonis, chairman of the International Academy of Web Television
- Bill McCandless, vp of programming and production for Bleacher Report
- John McCarus, svp of brand content at Digitas
